In 2023, the cannabis industry is witnessing a notable rise in the concept of the CBD generalist—an individual or business that embraces a broad understanding of various CBD products rather than specializing in a single area. This trend reflects the growing consumer demand for diverse and accessible CBD options, catering to a wider audience with varying preferences and needs.
As more states legalize CBD, consumers are looking for experts who can guide them through the myriad of choices, from edibles and oils to topicals and beverages. This shift towards generalism offers numerous benefits, including streamlined education for consumers and a more holistic approach to wellness. Generalists are well-positioned to keep up with the latest trends and innovations, making them invaluable resources in a rapidly evolving market.
Furthermore, generalists can leverage their broad knowledge to provide tailored recommendations, creating personalized experiences for customers. Businesses embracing this trend are likely to see growth as they meet the increasing demand for well-rounded CBD consultations. For more insights into this evolving landscape, check out https://thecbdmagazine.com.